California Lottery - "Taxes paid"

To promote the new tax options for lottery tickets whereby taxes paid on the ticket means no taxes have to be paid on the winnings, this campaign championed the phrases such as the "Whole Enchilada", the "Whole Shebang" etc. and we tried to visualize these for both TV and print. Most of which was pretty straightforward with the more difficult element being the Million Dollars falling into frame at the end on a wooden pallet.

3D model of 9yds of turf with markings

3D model of money stack

3D model of SHEBANG sign to manufacture

Actual build of money

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